3x Music videos

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Meet My Audience

Focus Group and Evaluation

This is my focus group and we actually got quite a bit of feedback and it was very helpful to us. It allowed us to break down our idea and find out what people thought was good and bad about it. Overall I think the focus group was actually a success, as we got a lot of feedback from our peers and they gave helpful constructive criticism.

When everyone first heard the song, they all said they imagined an idea that was quite “Chilled & jazzy”. This was right at the beginning of the video and they had already said something that was not what my partner and I were thinking of. They then did however warm up to the idea of a girl walking down the street with different costumes as Tanya said “As long as you make it a bit jazzy I guess”. What was really successful is that they expressed their opinions quite well, as they even gave us an insight of what the character should look like in specific detail: “Side parting, hair all down one side”.

The strengths that they said weren’t that many but I feel as if this is a good thing as it will help us a lot when it comes to developing our idea and what we should do as this feedback is from people that are within the age range of our target audience. Also I personally think this song appeals more too mostly females and in the focus group you can denote that it consists of only girls. However this can also be seen as a problem as there are no males the feedback we got cannot be representative of all the males that would listen to their song and we haven’t got any opinions of what males think of it.

The strengths they did say was that our idea can work if we slow it down and make it more chilled and another strength is that they agreed that some effects would work; adding filters but even when they said that they didn’t agree with the filters that my partner had said to use. Dami specifically said to add a blue filter. The girls wanted to go for more of a laid back video where there was rain and Tanya even said maybe a girl and a boy. To me this came off as quite a depressing video but it has made us think about how we can alter our idea and how we can compromise. They also agreed with one idea that we had which was getting her ready at the beginning of the video and then walking out to go somewhere when the tempo gets faster. This supports us and makes it a likely decision for us to actually do that scene of getting ready at the beginning.

However majority of the video was them voicing their opinions of what they think we should do. Ama suggested an idea of having a character walking down the street in a gown with red lipstick and a masquerade mask on and going to a party. This is a very different idea to our original idea of having it quite funky and having a girl changing costumes. It made us see the song in a different light.

They also then moved onto giving ideas of maybe the whole video should be her getting ready as a lot of R&B songs do this. A thing that was very well done is that they gave examples such as Eunice giving the example of Leona Lewis or even Jada talking about Diamond rings by Chipmunk. This will give us more to look at for inspiration which can influence our idea more. They also gave us feedback on our locations and gave us ideas of where to film. They were quite committed to their jazz idea so they said to film in a jazz bar and if we were not allowed in then we can improvise and use the school hall as it has the props we need. This was quite helpful but I do not think we will be moving into the direction of going very jazzy.

The weaknesses were the fact that they were against masks and dancing but this wasn’t a huge thing as we were quite sceptical on those ideas anyways so it will be easy to just get over the idea. Overall there was a lot of feedback to take in and it was quite helpful as I think it has developed our idea to add a slight narrative to the video to make it more interesting and calmoing down with the upbeat ideas that we have.

Focus group questions

PLAY THE SONG

1) Listening to this song, what ideas come into your head what would your own music video consist off if you had to make one to this song?

2) What do you imagine the main character to look like? What colours she would wear? What costumes? Also why do you think she would look like this?

PITCH IDEA- TALK ABOUT DIFFERENT LOCATIONS AND CLOTHING, GETTING REACTIONS

3) So this is our idea, what do you think of it and do you think it actually fits the song? Can you imagine this idea actually happening? If you do not then why not? 

PLAY RUDIMENTAL SONG

4) Looking at this song, you can see that it has a documentary feel to it, and that's what we want to do as we are filming people's genuine reactions therefore nothing is staged. What do you actually think of this video? What aspects do you like about it? Do you think we could successfully do this documentary style in our video? If you can think of any difficulties what are they?

PLAY NICKY ROMERO SONG

EXPLAIN MEANING OF CONCEPTUAL- BASICALLY RANDOM, IT IS INCONGRUOUS

5) This song has the same sort of idea we are trying to portray; it contains random people dancing with each other. Do you think something of this conceptual style would fit our song choice? Can you imagine us walking in different clothes getting peoples reaction and just generally being a bit surreal, a bit out there? If not then why? 

6) If you had to film this video using our idea, so walk around getting random peoples' reactions; where would you suggest filming? Do you have any locations in mind? With the locations you have said why do you suggest these locations? 

 TELL THEM WHAT LOCATIONS WE HAVE THOUGHT OF AND SEE WHAT THEY THINK OF THEM (ON A ROOF, WINTER WONDERLAND ETC.) 

PLAY SNIPPETS OF EACH SONG 

7) Looking at parts of these songs do you think these sorta effects would work in our video? There is the effects of reversing the actual video and the effects of changing the visuals of the video. If you think they would work where do you think we could incorporate it? If you don't think we can use the effects then why not? 

EXPLAIN HOW WE WE'RE GOING TO MAYBE USE THESE EFFECTS

8) This work is from past students that were in our school, do you think our idea is too similar to theirs? If so how can we change it up to make it different? If it's not then how is our idea different? 

9) Looking at this image, what would you change about it to make it fit? 

TALK ABOUT COSTUMES, LOCATIONS, WHAT SORT OF GESTURES ETC.

10) What is your favourite music video and why? Try and give a lot of detail if possible.

Production log 1

My idea had  got quite a bit of positive feedback from my peers. My idea consisted of 3 friends getting into a shootout emphasizing how guns are bad and this amplifies the lyrics of the song as the song is called "Put down that gun". However I could not go onto making anything more of my idea as my partner Damanjyot had a song which was completely opposite to mine menaing there was no way to merge our two ideas therefore we finally both decided to go with Damanjyot's song and idea.

The song (Changing times- Shauntia Toussaint) has a calming tone to it and we chose to go with an idea of a girl walking down the street  looking quite surreal and us capturing peolpes genuine reactions to her. This makes the video into a documentary style video and we had gotten inspiration from "Waiting all night - Rudimental" as that had a documentary feel to it.

This week we learnt about Digipaks and Magazine ads and we had found what to actually look for when analyzing them and knowing how to analyse them. We also learnt how to analyse music videos in more depth and how our ideas are getting influenced by these ideas. We also learnt about how synergy is incorporated across the artists' products and videos which ultimately creates a brand for them.