Job Roles

PRE-PRODUCTION

Location Manager: Damanjyot
Casting agent: Damanjyot
Set manager: Niraj + Damanjyot
Photography: Niraj
Call sheet: Damanjyot
Storyboard: Niraj + Damanjyot
Flatplan: Niraj
Production schedule: Damanjyot
Treatment: Niraj +  Damanjyot

PRODUCTION

Cast: Damanjyot
Camera operator: Niraj
Lighting: Niraj
Director: Niraj
Cinematography: Niraj + Damanjyot
Graphics: Niraj
Make-Up-Artsit: Damanjyot
Costume designer: Damanjyot
Copy writer: Damanjyot

POST PRODUCTION

Editing: Niraj + Damanjyot
Typography: Niraj + Damanjyot
Photo-shop: Niraj + Damanjyot
Sound editor: Niraj 

Production log 3

This week we have progressed quite a lot in terms of planning. We actually started our treatment and our shooting script. The shooting script includes a lot of detail to it and it is very long to do but if we get this right then when it comes to production stages it will make things a whole lot easier.

There are a lot of things we have to put into the shooting script such as what sort of camera language we are going to use, how long the shot lasts and what the shot means. We need around 150 shots and at the moment we are not near that figure yet. I would like to finish the script by next week but it is likely that we will not finish as we have a lot of work to do. Our idea is very complex and it is hard to be imagining each shot and what comes next, so it is going to take a lot of time to figure it out.

Our treatment was fairly easy as we had to write only a few things and follow the guidelines. The treatment is used so people can get a more in depth idea on what the idea is and how we are going to achieve making a successful music video. The five slides consisted of Audience, Technology, Logistics, Artist & our vision.

Production log 2

This week my partner and I had done the focus group. This was where we asked a range of questions to 7 girls. These questions were not just any questions; they revolved around our ideas on what we should do when making our music video. We had around 8 questions and they were quite open questions therefore we could get detailed answers from our peers. These questions helped us realize what was good and bad about our idea and what we need to change and just generally to see if our idea appeals to our target audience. 

From this focus group I had gotten a lot of feedback which was a really good thing; however there was a lot of criticism on our idea. I chose to look at this in a positive light and I took on board their criticism. They did say positive things about the dong and our idea gave them a template for their ideas that they suggested but throughout the focus group they used the theme of the song is jazzy and this helped us think about what we need to improve on.

In the end we decided to completely change the idea that we had. We took everything they said on board and we took it apart and analysed it. From this we thought of a new idea and we stuck to it. Personally I think the new idea is really good but it requires a lot of commitment and hard work. 

3x Music videos

3x Magazine Ads

3x Digipak Analysis

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Meet My Audience

Focus Group and Evaluation

This is my focus group and we actually got quite a bit of feedback and it was very helpful to us. It allowed us to break down our idea and find out what people thought was good and bad about it. Overall I think the focus group was actually a success, as we got a lot of feedback from our peers and they gave helpful constructive criticism.

When everyone first heard the song, they all said they imagined an idea that was quite “Chilled & jazzy”. This was right at the beginning of the video and they had already said something that was not what my partner and I were thinking of. They then did however warm up to the idea of a girl walking down the street with different costumes as Tanya said “As long as you make it a bit jazzy I guess”. What was really successful is that they expressed their opinions quite well, as they even gave us an insight of what the character should look like in specific detail: “Side parting, hair all down one side”.

The strengths that they said weren’t that many but I feel as if this is a good thing as it will help us a lot when it comes to developing our idea and what we should do as this feedback is from people that are within the age range of our target audience. Also I personally think this song appeals more too mostly females and in the focus group you can denote that it consists of only girls. However this can also be seen as a problem as there are no males the feedback we got cannot be representative of all the males that would listen to their song and we haven’t got any opinions of what males think of it.

The strengths they did say was that our idea can work if we slow it down and make it more chilled and another strength is that they agreed that some effects would work; adding filters but even when they said that they didn’t agree with the filters that my partner had said to use. Dami specifically said to add a blue filter. The girls wanted to go for more of a laid back video where there was rain and Tanya even said maybe a girl and a boy. To me this came off as quite a depressing video but it has made us think about how we can alter our idea and how we can compromise. They also agreed with one idea that we had which was getting her ready at the beginning of the video and then walking out to go somewhere when the tempo gets faster. This supports us and makes it a likely decision for us to actually do that scene of getting ready at the beginning.

However majority of the video was them voicing their opinions of what they think we should do. Ama suggested an idea of having a character walking down the street in a gown with red lipstick and a masquerade mask on and going to a party. This is a very different idea to our original idea of having it quite funky and having a girl changing costumes. It made us see the song in a different light.

They also then moved onto giving ideas of maybe the whole video should be her getting ready as a lot of R&B songs do this. A thing that was very well done is that they gave examples such as Eunice giving the example of Leona Lewis or even Jada talking about Diamond rings by Chipmunk. This will give us more to look at for inspiration which can influence our idea more. They also gave us feedback on our locations and gave us ideas of where to film. They were quite committed to their jazz idea so they said to film in a jazz bar and if we were not allowed in then we can improvise and use the school hall as it has the props we need. This was quite helpful but I do not think we will be moving into the direction of going very jazzy.

The weaknesses were the fact that they were against masks and dancing but this wasn’t a huge thing as we were quite sceptical on those ideas anyways so it will be easy to just get over the idea. Overall there was a lot of feedback to take in and it was quite helpful as I think it has developed our idea to add a slight narrative to the video to make it more interesting and calmoing down with the upbeat ideas that we have.

Focus group questions

PLAY THE SONG

1) Listening to this song, what ideas come into your head what would your own music video consist off if you had to make one to this song?

2) What do you imagine the main character to look like? What colours she would wear? What costumes? Also why do you think she would look like this?

PITCH IDEA- TALK ABOUT DIFFERENT LOCATIONS AND CLOTHING, GETTING REACTIONS

3) So this is our idea, what do you think of it and do you think it actually fits the song? Can you imagine this idea actually happening? If you do not then why not? 

PLAY RUDIMENTAL SONG

4) Looking at this song, you can see that it has a documentary feel to it, and that's what we want to do as we are filming people's genuine reactions therefore nothing is staged. What do you actually think of this video? What aspects do you like about it? Do you think we could successfully do this documentary style in our video? If you can think of any difficulties what are they?

PLAY NICKY ROMERO SONG

EXPLAIN MEANING OF CONCEPTUAL- BASICALLY RANDOM, IT IS INCONGRUOUS

5) This song has the same sort of idea we are trying to portray; it contains random people dancing with each other. Do you think something of this conceptual style would fit our song choice? Can you imagine us walking in different clothes getting peoples reaction and just generally being a bit surreal, a bit out there? If not then why? 

6) If you had to film this video using our idea, so walk around getting random peoples' reactions; where would you suggest filming? Do you have any locations in mind? With the locations you have said why do you suggest these locations? 

 TELL THEM WHAT LOCATIONS WE HAVE THOUGHT OF AND SEE WHAT THEY THINK OF THEM (ON A ROOF, WINTER WONDERLAND ETC.) 

PLAY SNIPPETS OF EACH SONG 

7) Looking at parts of these songs do you think these sorta effects would work in our video? There is the effects of reversing the actual video and the effects of changing the visuals of the video. If you think they would work where do you think we could incorporate it? If you don't think we can use the effects then why not? 

EXPLAIN HOW WE WE'RE GOING TO MAYBE USE THESE EFFECTS

8) This work is from past students that were in our school, do you think our idea is too similar to theirs? If so how can we change it up to make it different? If it's not then how is our idea different? 

9) Looking at this image, what would you change about it to make it fit? 

TALK ABOUT COSTUMES, LOCATIONS, WHAT SORT OF GESTURES ETC.

10) What is your favourite music video and why? Try and give a lot of detail if possible.

Production log 1

My idea had  got quite a bit of positive feedback from my peers. My idea consisted of 3 friends getting into a shootout emphasizing how guns are bad and this amplifies the lyrics of the song as the song is called "Put down that gun". However I could not go onto making anything more of my idea as my partner Damanjyot had a song which was completely opposite to mine menaing there was no way to merge our two ideas therefore we finally both decided to go with Damanjyot's song and idea.

The song (Changing times- Shauntia Toussaint) has a calming tone to it and we chose to go with an idea of a girl walking down the street  looking quite surreal and us capturing peolpes genuine reactions to her. This makes the video into a documentary style video and we had gotten inspiration from "Waiting all night - Rudimental" as that had a documentary feel to it.

This week we learnt about Digipaks and Magazine ads and we had found what to actually look for when analyzing them and knowing how to analyse them. We also learnt how to analyse music videos in more depth and how our ideas are getting influenced by these ideas. We also learnt about how synergy is incorporated across the artists' products and videos which ultimately creates a brand for them.