Style and conventions of music videos

Genre- A type of music video that belongs in one category. Hip-hop: Wiggle- Jason Derulo

I think that the institution would pick a hip-hop genre for this artist because it specifically fits his image. Also in this video you can clearly denote all the conventions you would typically see in a hip-hop video such as girls and a rich and glamorous background. This has a positive impact on the audience as it lets them get into the beat and also have some awareness of maybe this is how celebrities live. 

Many girls around the artist. (0:01-0:04)

The big expensive background(1:01-1:03)

I can use this style in my music videos but then to make it a hip-hop genre i would need the right props and people therefore i would need expensive things and i would need girls to dance around but the likelihood of that isn't high. 

Performance- A music video taken place at a live concert or the style is as if the artists are performing.

What i enjoy about this music video is that it has a mix of a narrative and a performance. The performance is footage from a concert as there are various shots of the audience all jumping to the beat. This sort of music video really makes the artists seem authentic as it shows how popular they actually are and it shows the artist in the real light as they are just doing a normal performance which they have probably done a load of times before. This sort of music video really can relate to the audience as you may actually go to the concert.
I will find this difficult to incorporate into my music video because i will need a cast of people who can actually play an instrument and it ill be hard to gather a lot of people. 

Parody- Another version of a music video but it mocks it and exaggerates things. We Can't Stop Parody. 

This is a parody to Miley Cyrus's "We can't stop". It takes a very comical tone to it and as well as taking the mick out of the dong it also takes the mick out of the artist it self. As Miley Cyrus was known for being a good Disney girl, this song takes her new image and mocks it very harshly. This makes it very funny to watch. This parody could be made because they are taking an artist that has this new disliked image and knowing this they make a parody knowing a lot of people would watch. 

Actual video. (1:42-1:44)

Parody version

I can use this in my music video because if done successfully then it will be very funny and it will make it an entertaining video earning its replay-ability. 

Animation- The whole video being a cartoon or something that is not  live action. Heartless:  Kanye West

The institution could have picked this style to do the video because it shows that Kanye West is capable of various types of music videos. Also it allows them to do different effects that would be expensive to do in real life. Also the feeling of this song is quite emotional so it allows the audience to experience emotion via a new style. This can impact the audience as it allows them to experience visuals that would otherwise look bland if done in real life with a small budget. 

Effects of the sky in the back with a fading girl

I could use this style in my music video but this means i would have to be good at drawing and it is very time consuming to draw every little bit. Due to this it would be very hard to do an animation.

Narrative- A music video which has a clear storyline throughout. Payphone- Maroon 5

The institution may have chosen this style mainly because they have chosen to entice the audience and draw the audience in. This video shows how a place gets robbed and as a worker escapes he is mistaken for one of the robbers and police chase him up until he gets to the payphone and he tries to call home. Also the institution may have found that this is the best way to express this song as it shows how much effort this guy went through before he got to the end and he hasn't got any money because he spent it on that one girl. The impact on the audience is that it can fully grip them into the narrative and it lets them be more immersed therefore have more emotion and actually interpret the song in the best way possible. 

He's been through a lot and then goes to call home but can't

I can use this in my music video quite easily by making a narrative. I think it would be successful if i did this as it would clearly engage the audience if done right and this is a good thing. 

Surrealism- Something unexpected that you see. A-ha: Take on me

I think the institution have chosen this style to make it original and unique from all the other music videos. It has factors within it that make the audience question what they are actually watching and they continue watching to see what else happens. As it is unique it invites word of mouth so then more people now about it and watch it. This can impact the audience as it allows them t experience to sorts of videos and it lets them get into the song into a completely new way. 

Mixture of animation and real life: surrealism

I may use this in my music video so i can stand out from everyone else and make it unique. If done properly it will make it a good music video overall.

Interpretive- The actions on screen match the lyrics. Krept & Konan: My story. 

This is quite an emotional song and the institution may have picked to do this style to emphasize the story more. This was based on a true story and as the lyrics say things such as "Then i hear a gunshot" the video clearly has diegetic sound of a gunshot. This emphasizes the emotion that is being portrayed. 

Woke up to his blackberry when lyrics say he did

Personally i wouldn't want to use this style because it is the easiest way out however it would be effective to use in an emotional video such as the example given above.

Intertexuality- One text referring to another. Eminem: Without me

In this video i think the institution have done this sort of video because it can appeal to a lot of people as it references all these different things such as Elvis Presley and Bin Laden. The main reference throughout is the reference to Robin from Batman and Robin and how he mentions MTV and the channel E!. this can impact the audience as it can create more awareness of these events and they can see serious topics turned into jokes. 

Clearly a Robin attire 

Robin cartoon

I can use this to allow a wider audience as more people will understand the references but i need to make sure the references used are known by my target audience. 

Referencing- Putting footage of a film in the video. Ed Sheeran: I see fire.

In this video the only thing seen is footage from 'The Hobbit: Desolation of Smaug'. The institution have selected this style because this song plays in the film and also it creates a huge awareness of the film as it only contains footage of the film. Also the artist singing it is a well known artist therefore his fans will see this video and then watch the film and fans of the movie franchise will hear the artist therefore fanbases are being increased for the movie and the artist. 

Iconic Gandalf the Grey shown in the video

Music videos

Mise-en-scene: Eminem- Not afraid

Not afraid was in the album 'Recovery' and was sung by famous rapper Eminem. This music video has impacted me because i haven't really seen a video with such a strong message behind it combined with brilliant special effects making it that much more immersive.

In this music video the props being can be denoted quite old and broken things such as the broken chair and also when he is standing on the rooftop you can clearly see that the surface he is standing on isn't newly polished or built as you can see feet marks and on the edges the paint has worn off. This can connote the theme of the song which is rising up to those who put you down. As this is the beginning of the song you can see how everything is bleak. This is due to the lighting. When he is in the run down house there is only artificial lighting which makes the scene look very dull and just a depressing place to be in. Even when he is seen on the open roads the lighting isn't any different, it is still quite depressing until the end when everything brightens up as though he has risen. Especially when he is literally rising up from the ground when he is flying. Eminem himself is mostly has the back of his head at the camera during the beginning but towards the end there is more of his face. There are closeups of his face when he is flying. this can connote that at the beginning his face isn't worth seeing as he is not brave enough but at the end he can face it head on.

Editing: Jason Derulo -What if

Jason Derulo had sang this song and the music video had impacted me because i feel that, as well as me, a lot of people can relate to the meaning behind it. There are times that we all think "what if" and wish we had the ability to turn back time. I think if a music video can be relatable then it is successful.

Throughout the music video the cutting is quite consistent in pace as it cuts on the beat however right at the beginning there was a long take and this emphasizes the emotion as it allows the audience to process the whole scene as one and take time to notice every detail. This works as the song is quite an emotional one. When the girlfriend is hit by the car there is a series of faster cuts adding tension tot the video but after this everything was quite consistent. Also the  majority of the video is played backwards showing that they are going back in time which is relatable to the audience as said before. The fact in some scenes Jason Derulo is seen singing and moving forwards however in the background everyone is moving backwards shows the significance that he feels he is the only one making this an even more depressing video fulfilling the emotion it is supposed to convey to the audience. 

Camera: Justin Timberlake- Mirrors

This song belongs to the album the '20/20 experience' and is sung by Justin Timberlake. The narrative of the music video has a very strong meaning behind it and it was very cleverly filmed. I enjoy this video because there are bits that i didn't quite understand making me watch it again so i could understand it. 

I think in this video the camera language was done ingeniously. The song is called 'Mirrors' and more often than not you are viewing a person through a mirror. There is also a lot of panning, tracking and dolly movements. This was more frequent when looking at their younger selves in the fun house. This can connote the emotion of a lot of movement so they are having a lot of fun and it makes the audience be more interested, bringing the audience into the fun as well as the actors. Also when these movements are made they are quite slow which can connote the sad emotions of the song. Throughout there is a lot of low angle shots showing the importance and dominance of these people. This song has been dedicated to certain people therefore the low angle shots are very frequent as these people must of had a significant impact on the artist. The camera language can also show the narrative quite clearly via the mirrors, it shows that one person has passed away and the partner can still see them when looking in a mirror.This is shown by the frequent shots of the older couple through the mirrors.

Performance: Bruno mars- Lazy song

This song is quite a casual song and is in the album 'Doo-Wops & Hooligans' This is another music video that impacts me as it is very relatable but also it makes me have relaxed emotions as its not the typical music video about love or anything depressing. Also it actually allows me to sit on a sofa and just be lazy. 

I think the performance in this is brilliant as it matches the song perfectly as it should. There are guys in monkey costumes which fit the theme as there's an expression which goes 'Lazy monkeys' and the song is called the Lazy song. All the dancing and actions they do are done so calmly. Also this is all done in one location and the dance moves are not complex connoting that literally anyone can replicate this video if they wanted. This performance can relate to the audience as all the dance moves can be done by anyone and it allows them to just watch something so calm to make themselves calm. 

Camera,editing,mise-en-scene,performance: Hangover- PSY

This song is a typical PSY song as it has random things going on in it and overall it is a funny video that makes me just question how bored they really are and how they are making so much money. Also it impacts me by expanding my knowledge on what you can really achieve in videos. 

The camera language is quite consistent in shot types. Its normally mid shots and long shots showing the environment as well as them. This works well as all the back drops are quite extravagant and they even make a normal cafe look abnormal with all the bight eye catching colours, and all of this is seen via the shots that are used. 

The editing pace is quite fast as well because quite a lot is happening in the video with all the gestures and the cuts to a new location or the special effects running through. As this song is about a hangover maybe all the effects are what you see when drunk. 

The mise-en-scene varies quite a bit as there are different locations and women popping up. The women are shown wearing revealing outfits therefore portraying women as sexual objects. Also it is just a random video with a lot of things thrown into it which makes this video quite pointless but humorous and a good pass time.