Changing People Music Video

Final Magazine Ad & Digipak

Magazine Ad

Digipak

Production log 11

Production log 10

Now the deadline is upon us and i am basically done with my editing and i just have to add effects on all the shots that need it, which is pretty much every shot. However I think it has come together nicely and it will be good to look at the music video as a whole. Also the digipak and the magazine advert has been coming to an end and just a slight few changes such as text size and layout which are quick things.

part of the magazine advert showing the text layout and where everything is

I have found difficulties once again with Final Cut as every time I do something with a clip it has to be rendered otherwise it will not be shown and it is worrying that a lot of shots have been un-rendered which makes me fearful of when the final product is viewed that some parts will not be seen. this gives me more of a reason to look into every single part with more depth to make sure there are no faults. One thing that I am disappointed with is that the lip syncing was slightly off at some parts and I know I tried to sync it properly.

When rendering you have to wait for a certain time which can be tedious when done a lot

When clip is not rendered this appears which made me look over what I needed to render before I uploaded it

The project was quite time consuming but hopefully it will pay of at the end as we are all nearly done and viewing our products will be hopefully rewarding. There was a lot of difficulties this week as we were under a lot of pressure to finish everything and to make everything as good as we could make it but I feel my partner and I have worked well under this pressure and we will be able to finish these products within the time limit.

Production log 9

This week my editing has really come along and it is looking quite slick i think. i have progressed a lot because this is the first time i have edited a whole thing by myself and it is definitely the first time I have ever had hands on with final cut. The fact that i have done 95% of the editing so far lets me know that i have progressed quite a lot. Although i have done the majority of the editing it still seems quite plain. So when I asked for feedback from my teacher he had told me some good tips and tricks which I did end up using a lot.

Part of the music video

From above you can see some slight changes I have made to a shot. From a plain looking shot I added a subtle filter to it and added a soft edged black border around the edges. This gives it more of an ambiguous look which i was trying to show anyways through the filming and editing. From this I can say that I learnt how to put filters, transitions and borders on Final Cut which are skills I can take into the future as this is the main editing programme that people use. This made the video more interesting to watch and allowed the audience to be more intrigued.

I also looked into how my partner was doing with the magazine advert and the digipak and they seem to be nearly finished as well and they are looking decent in my opinion.

Production log 8

Editing has become more frustrating this week as every time I need to insert a clip in the middle or before another clip it moves the whole thing meaning I had to keep unlocking and locking the layers which kept annoying me as different things were on different layers and forgetting to lock them could have bad consequences. the fact that the clips would move was quite important as it meant the lip syncing would then be off which is a very important thing in music videos.

What layers look like on final cut

When it comes to the ancillary products they are coming along at a decent pace and it is only the magazine advert that is still in production. Personally looking at the digipak and magazine advert I didn't really see why we needed to have trees in it as it has nothing to do with what we are trying to go for. However now looking at what we have on the ancillary products I guess it does work as the music video does have certain parts with trees and the ancillary products has got the nature aspect to it so it kind of shows the synergy.

digipak with the tree background

magazine advert with nature in background

This will help us boost our marks as we need to show our synergy and our brand throughout so I can safely say my partner has done a good job of working on these products whilst I think I am doing a good job of the editing.

Production log 7

This week I have been continuing to edit the music video whilst my partner was doing the ancillary products. We had also continued filming shots that were needed to fill gaps and this was getting more and more stressful as the deadline was approaching quickly and our editing time was getting shorter and shorter.

Some scenes we had to film

As the deadline is coming up it means my partner and i will have to stay behind after school to get everything done. The magazine ad is coming along to how my partner had expected it which is a good thing. Also on top of this my partner had completed the digipak which made it easier for her to know what sort of things need to go into the magazine ad as she had to create synergy between the products and the audience was supposed to denote a clear brand for the artist.